The shopping area is in the capital, Fira,where one can find a wide variety of products. Also Oia has a shopping street with lots of interesting things,while smaller markets exist in Kamari and Perissa. Lots of wineries (called ''canava'') are scattered all around the island offer a fine quality of the local special wine.It is wortly of note that some of them are famous in global market.

For those visitors who wish to go beyond Santorini's golden sunset and take the memory of some real gold with them, the jewelry market in Fira and a smaller one in Oia is there to fulfil every sweet vanity of the summer holidays!!!